Hello, I'm Philip.
I'm a designer.
Hello, I'm Philip.
I'm a designer.
Hello, I'm Philip.
I'm a designer.
More specifically, a UX & Product Designer who believes the best experiences feel effortless, and knows how much work that takes. I've co-founded an AI startup, shipped across real estate and screenwriting, and mentored the next wave of UX designers.
About Me
Builder by Trade
At Aivy, I designed and built a full AI screenwriting product end-to-end, from a dynamic genre-tailored questionnaire through to a freemium funnel and subscription tiers.
At Ditto, I led UX from research through to launch, shaping the product and contributing to a $10M valuation.
At Proxima HQ, I tackled complex real estate UX problems across web, mobile, and large screens.
Through all of it, my focus stays the same: understanding people well enough to get out of their way.
Designer at Heart
I care about the details others deprioritise — the micro-interaction that builds trust, the error state that doesn't make users feel stupid, the onboarding flow that doesn't need a tutorial. Small things that add up to a product people actually want to use.
Designer at Heart
I care about the details others deprioritise — the micro-interaction that builds trust, the error state that doesn't make users feel stupid, the onboarding flow that doesn't need a tutorial. Small things that add up to a product people actually want to use.
Shaped by more than Design
I came to UX by way of film direction and law — which means I've spent a long time thinking about structure, narrative, and how people make decisions.
That background informs how I approach design problems: with curiosity, a bias toward context, and a habit of asking why before asking how.
Shaped by more than Design
I came to UX by way of film direction and law — which means I've spent a long time thinking about structure, narrative, and how people make decisions.
That background informs how I approach design problems: with curiosity, a bias toward context, and a habit of asking why before asking how.
About Me
Builder by Trade
At Aivy, I designed and built a full AI screenwriting product end-to-end, from a dynamic genre-tailored questionnaire through to a freemium funnel and subscription tiers.
At Ditto, I led UX from research through to launch, shaping the product and contributing to a $10M valuation.
At Proxima HQ, I tackled complex real estate UX problems across web, mobile, and large screens.
Through all of it, my focus stays the same: understanding people well enough to get out of their way.
Designer at Heart
I care about the details others deprioritise — the micro-interaction that builds trust, the error state that doesn't make users feel stupid, the onboarding flow that doesn't need a tutorial. Small things that add up to a product people actually want to use.
Shaped by more than Design
I came to UX by way of film direction and law — which means I've spent a long time thinking about structure, narrative, and how people make decisions.
That background informs how I approach design problems: with curiosity, a bias toward context, and a habit of asking why before asking how.
Portfolio
My Toolkit
Pen & Paper
Pen & Paper
Figma
Figma
Framer
Framer
Lovable
Lovable
Adobe
Adobe
