Design that makes complex products feel obvious.

I've shipped product end-to-end across AI, SaaS, and real estate. From a genre-tailored questionnaire at Aivy to the full trust and onboarding layer at Ditto, which contributed to a $10M valuation. At Proxima HQ, I owned UX across web, mobile, and large-format displays.

I'm comfortable owning design from research through to launch, working closely with engineering, and making the right call when the brief is still ambiguous. Whether that's a fast-moving startup or an established team taking a product in a new direction, I bring the same level of clarity and care.

I care about the things that don't make it into the spec. The micro-interaction that feels right. The error state that doesn't make someone feel stupid. The onboarding flow that doesn't need a tutorial.

Small things that add up to a product people actually want to use.

I came to UX by way of film direction and law, two disciplines built around the same thing: understanding how people process information and make decisions under uncertainty.

That background shapes how I approach design problems: with a bias toward narrative, a habit of asking why before how, and an instinct to look for the structural issue before proposing a solution.